ICL: Driving Innovation, Efficiency, and Growth Through Partnership
When ICL joined the TAG Software Group family in September 2023, the company was already a trusted name in finished vehicle logistics — providing cutting-edge software for OEMs, logistics service providers, and yard operators. With over 30 years of industry expertise, ICL had built a reputation for innovation, reliability, and deep customer partnerships.
Since the acquisition, ICL has continued to thrive under TAG’s long-term, partnership-driven model — achieving double-digit growth while enhancing its product innovation, employee engagement, and operational efficiency.
About ICL
Founded in 1992, ICL develops cloud-based logistics solutions that optimize every stage of the finished vehicle supply chain. Their software enables real-time visibility, automated invoice auditing, optimized load planning, and emissions tracking — helping major automotive manufacturers and logistics providers deliver vehicles efficiently and sustainably.
Building on a Strong Foundation
Before joining TAG, ICL faced familiar challenges for a growing, high-performing business. As demand increased, maintaining profitability and operational focus required new efficiencies and clearer alignment across departments. The company also sought to strengthen its sales and marketing strategy to better showcase its market leadership and reach new audiences beyond its core base in vehicle logistics.
“The business was healthy and stable,” the team shared, “but we wanted to take it to the next level — to expand, improve our visibility, and continue building on the customer trust we’ve earned.”
Operational Support and Strategic Growth
Joining TAG gave ICL access to the operational structure, expertise, and partnership network to scale confidently.
Enhanced Security and Compliance
ICL always maintained strong security practices prior to the acquisition, but through TAG’s shared security and compliance resources, that standard has risen even higher. The company now has broader support in responding to data security inquiries, cyber assessments, and audits — strengthening customer trust and reinforcing its leadership in compliance across the logistics technology sector.
Accelerated Legal and Contractual Support
Access to TAG’s legal resources has also transformed ICL’s contracting and renewal processes. The legal team provides quick, pragmatic guidance for NDAs, renewals, and contract negotiations — helping ICL secure agreements faster and with greater confidence.
Employee Experience and Transparency
Internally, TAG’s leadership philosophy of accountability and transparency has strengthened ICL’s culture. Regular communication, collaboration, and trust have helped boost employee engagement, reflected in an impressive Net Promoter Score (NPS) of 50 among employees — evidence of a motivated, aligned organization
Innovation Through Customer Collaboration
Perhaps the biggest shift since the acquisition has been ICL’s renewed focus on customer-driven innovation. The company has refined its product development process to better engage customers in identifying challenges and co-developing solutions.
This new approach has already delivered impressive results:
Auto Load Planner: A new product that optimizes truck loads, initially created for OEM customers and now offered to carriers directly — expanding ICL’s market reach.
Damage Claims Module: Developed in response to customer feedback, this tool simplifies and digitizes the damage claims process, improving efficiency and visibility.
AI-Driven Product Enhancements: With TAG’s guidance and investment in AI expertise, ICL is building next-generation tools for customers to test and adopt — improving productivity and insights across the supply chain.
These advancements have helped ICL strengthen relationships with existing customers while opening doors to new markets. The company achieved 19% revenue growth in its first year under TAG, while maintaining a customer NPS above 70, underscoring exceptional satisfaction and loyalty.
Collaboration Across the TAG Network
ICL’s leadership and product teams have also benefited from collaboration within TAG and Valsoft’s broader ecosystem. The company has shared knowledge and AI expertise across portfolio companies — from evaluating greenhouse gas tracking modules with Cadis, to beta testing AI initiatives with OASES, to learning from ASE’s approach to problem-solving.
This cross-company collaboration not only enhances product innovation but also reinforces TAG’s culture of shared learning and collective success.
A Partnership Built on Independence and Trust
Throughout its first year with TAG, ICL has continued to operate with the same independence and entrepreneurial spirit that made it successful. TAG provides support and strategic guidance without disrupting what already works — allowing ICL to grow, while maintaining its core strengths.
Looking Ahead
As ICL moves forward, its focus remains on innovation, customer partnership, and sustainable growth. Ongoing investment in AI, automation, and visibility technology positions ICL to lead the next era of logistics software and support OEMs and LSPs with smarter, greener, data-driven operations.